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Friday, July 19, 2013

City of Chicago Offers Free Social Media Boot Camp For Businesses

The City of Chicago will host a free Social Media Boot Camp throughout August to help entrepreneurs and business owners maximize social media strategies. The sessions will be held weekly, each Friday morning in August starting at 9:30 a.m. at City Hall.  The free boot camp sessions include the following topics:

8/2 - Twitter for the Technology Challenged
“What is Twitter? How do I use it for my business? What is a hashtag? I am so confused!” These are questions and a statement that is probably swirling around in your head. It is OK. You are not alone. Twitter is confusing for even some of the technology advanced. It is more about a mentality, than it is about being technology savvy. Anyone can do it. You just have to understand how it works. In this workshop, you will learn the basics of Twitter, how to use it effectively for your business, and how to get in the press by using it.

8/9 - How to Use LinkedIn Effectively to Grow Your Business
Online networking is a very powerful resource that any small business can use to expand their business influence. At this hands-on workshop you will learn how to use LinkedIn to open and customize your personal and business page, as well as many tips and tricks you can use to build a growing strong network. Unleash the power of social media and start enjoying the benefits.

8/16  - Facebook and Business Do Mix
Learn how to maximize the tools that Facebook offers to maximize your business needs. Whether you sell a product or provide a service, learn some tricks that can cost effectively give your business positive results.

8/23 - Your Business Website for Smartphone Users: Optimize it or Create a Business App?
A majority of business websites look completely different on Smartphones compared to desktop computers – why is this? Learn how to optimize your website for Smartphone users and answer the biggest question, do we need an App? The answer might surprise you.

8/30 - Increase Your Sales by Using YouTube
Video is a powerful tool to help you build relationships with prospects and customers and enable them to learn about your company’s solution. Did you know that digital video consumption grew 30% year over year in Q4 2012? Learn about integrating YouTube content into your marketing and selling process. You don’t even have to produce video to use YouTube to grow your business. This workshop will discuss integrating third party content into your internet environment, tips on creating and using simple content, and working with a content creator to position your expertise.

You can obtain more information about the City's Social Media Boot Camp on the City of Chicago's website.

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